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The Choline Capsule - Choline Bitartrate

The Choline Capsule - Choline Bitartrate

Regular price £19.50
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Clinician-formulated to support brain, liver, skin, and prenatal health, The Choline Capsule delivers the full recommended dose of this essential nutrient in one powerful daily supplement.

60 capsules. 30 days supply.

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Description

Subscribe & Save 15% – Never run out of brain health support
Choline is essential for fetal brain development and cognitive function—consistent daily supplementation throughout pregnancy and beyond ensures optimal maternal and baby health. Subscribe for automatic monthly delivery, save 15%, and pause or cancel anytime. Most customers choose subscription for convenience and savings.

 

Contains 60 capsules - Choline Bitartrate 550mg per 2 capsules


Choline is a vital building block for brain function, memory, and nervous system health at all stages of life. Despite its importance, 55-75% of diets lack sufficient choline, making supplementation essential.

For Pregnancy & Breastfeeding: Choline plays a critical role in fetal brain and nervous system development, supports healthy placental growth and function, and may protect against neural tube defects. Maternal supplementation has been shown to provide long-term cognitive benefits for babies, including enhanced memory and attention.

For General Health: Choline improves brain processing speed, memory, and cognitive function, while also supporting liver health, fat metabolism, and muscle movement. It has been linked to reduced risk of dementia and may benefit conditions such as autism, epilepsy, Down syndrome, and Alzheimer's disease.

For Hair & Skin: Choline contributes to stronger, healthier hair, preventing brittleness and dullness. It also plays a role in cell metabolism and repair, working alongside B12 and folate.

Key Benefits:
- Supports brain health, memory, and cognitive function
- Essential for fetal development and placental health
- Aids in liver function and fat metabolism
- Helps maintain healthy hair growth and strength
- Plays a role in muscle movement and metabolism

Ingredients:
Choline Bitartrate, HPMC (Plant Cellulose) Capsule Shell.

VEGAN | NON-GMO | KOSHER | HALAL | UK GMP CERTIFIED

Whether you're pregnant, breastfeeding, or simply looking to optimize your brain and body health, The Choline Capsule is a must-have addition to your daily routine.

Nutritional information

Choline Bitartrate, HPMC (Plant Cellulose) Capsule Shell

275mg per capsule

550 mg per serving of 2 capsules

Ingredients

Natural ingredients without the use of bulking agents, caking agents, artificial sweeteners or scents.

How to take

Take 1-2 capsules with each meal to a maximum of 3 capsules a day

Contains 550mg per 2 capsules

FAQs

Product FAQs – The Choline Capsule

1. What is choline, and why is it important?

Choline is an essential nutrient for the brain, nervous system, and cell health. Although the body makes a small amount, it is not nearly enough. Research shows 55–75% of diets are deficient. Supplementation bridges this hidden gap, supporting brain, liver, and metabolic health.

2. Why is choline especially important in pregnancy and breastfeeding?

Choline is as vital as folate for healthy pregnancy but is far less well known. It helps build the fetal brain and spinal cord, supports placental growth, and reduces risk of neural tube defects. Maternal supplementation has been shown to give babies lifelong cognitive advantages in memory, attention, and learning.

3. Why don’t most doctors and midwives recommend choline?

Unlike folate and iron, choline has not yet been included in official UK pregnancy guidelines, despite mounting evidence. This means many doctors and midwives simply don’t mention it. As clinicians, we believe this is a missed opportunity—research published in journals such as BMJ has already called choline a “critical yet overlooked nutrient.” We created this supplement to ensure women and families can access what science clearly supports.

4. How does choline support general health?

Choline enhances memory, focus, and learning speed, while supporting liver detoxification, fat metabolism, and muscle movement. It may also reduce the risk of cognitive decline and dementia, and support conditions like autism, epilepsy, and Alzheimer’s disease.

5. Can choline benefit skin and hair health?

Yes. Choline aids in cell repair and metabolism, helping prevent brittle, dull hair and supporting healthy skin renewal. It also works alongside B12 and folate, creating a foundation for strong, vibrant hair and skin.

6. Who should take The Choline Capsule?

  • Pregnant & breastfeeding women – for baby’s brain and placental health
  • Vegans & vegetarians – since plant-based diets are typically low in choline
  • Adults of all ages – to maintain memory, energy, and liver health
  • Those with metabolic or liver concerns – to optimise detoxification and fat metabolism

7. How should I take it?

Take 1 capsule daily with food. If you are pregnant, breastfeeding, or under medical supervision, we recommend consulting your healthcare professional, as we would in clinical practice.

8. Is The Choline Capsule safe and high-quality?

Yes. Our formulation is doctor-created, science-backed, vegan, non-GMO, kosher, halal, allergen-free, and UK GMP certified—providing quality you can trust.


9. Are there side effects?

Choline is safe and well tolerated at recommended doses. Very high intakes (far above supplement levels) may cause mild digestive upset or fishy odour. Our capsule provides an effective yet safe dose.

10. Can it be combined with other supplements?

Yes. Choline works best with B vitamins, omega-3, and vitamin D—nutrients that together support brain, cardiovascular, and pregnancy health.

11. How soon will I feel results?

Many people notice clearer thinking and improved focus within weeks. In pregnancy, the effects are more subtle but profound: choline is laying the foundations of your baby’s brain, cognition, and resilience for decades to come.

✨ Doctor-Created | Science-Led | Value-Driven

We designed The Choline Capsule because too many women and families are left unaware of its importance. Our values are simple:

  • Strengthen – the brain, placenta, and nervous system
  • Nourish – skin, hair, and cellular health
  • Protect – against deficiencies, pregnancy complications, and future cognitive decline

Shipping and Returns

Free Shipping over £35

We usually ship the next working day and expect you to receive your goods within 2-3 working days.  Please contact us on hello@purervita.com if it is not received in this timeframe.

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Why Choose PurerMama

We’re more than a wellness brand — we’re a team of NHS doctors and therapists dedicated to transforming women’s health through science, care, and integrity. Every product is thoughtfully formulated to optimise your pregnancy health through targeting body, mind, and hormones through every trimester.

Clinician-Created, Evidence-Based Formulas

Every product is developed or reviewed by medical experts to ensure you’re getting only the most effective, proven ingredients — no fluff, no fads.

Clinician-Created, Evidence-Based Formulas

Every product is developed or reviewed by medical experts to ensure you’re getting only the most effective, proven ingredients — no fluff, no fads.

Clinician-Created, Evidence-Based Formulas

Every product is developed or reviewed by medical experts to ensure you’re getting only the most effective, proven ingredients — no fluff, no fads.

Clinician-Created, Evidence-Based Formulas

Every product is developed or reviewed by medical experts to ensure you’re getting only the most effective, proven ingredients — no fluff, no fads.

See What Our Customers Say About Us

Multi-Award winning products that optimise pregnancy health

Sandra R - verified

I love these ! They contain higher concentrations of choline than others on the market and there appears to be no caking or bulking agents - fantastic !

SHOP CHOLINE
The Essence Capsule - Advanced Prenatal Multivitamin - BePurer

Jenny B- verified

Fantastic vitamins used through pregnancy and still taking now 5 months after birth. Really made a difference to me especially with iron levels ☺️☺️

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The Pregnancy Collagen - Doctor formulated - BePurer

Julieta R - verified

I started using this product during my pregnancy. It is one of the few bovine based collagens I could find on the market that is targeted to pregnant women. I was very happy as I saw positive effects on my skin and general wellbeing. I would highly recommend

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The Stretch Oil - BePurer

Anabel C - verified

I'm a reflexologist and quality oils and balms are really important in my practice, I've tried many but none beat this oil for scent and efficacy in my opinion. Although this is billed as a body oil, I've tested it on my face and now use it in all my facial treatments for clients too. It smells heavenly and the fact that it's organic, antibacterial and anti-inflammatory is a real boon. Love, love, love it!

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Purer Glow Collagen

Purer Glow Collagen is a fourth-trimester highly absorbable Award winning formulation of collagen peptides with beetroot, pomegranate, and vitamin D3.

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Let’s Compare Between Our Products

What makes our vitamin superior to others formulation is our expertise in optimising pregnancy outcomes

The Essence Capsule - Advanced Prenatal Multivitamin with choline
The Essence Capsule - Advanced Prenatal Multivitamin with choline
£29.00
Other Common Brands
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Helps Prevent anemia
Higher Choline at RI
Contains Methylfolate
Vitamin D (Recommended Dose)
Contains Prebiotic (Ginger)
Pyridoxine for Nausea
Doctor Recommended
Free from Preservatives
Kosher
halal

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Customer Reviews

Overall rating: 4.7 / 5 from 32 reviews.

Customer video review of The Choline Capsule - Choline Bitartrate

It has helped. Me a great deal with my memory keeps me very carm relaxed unboverd when things go wrong I am sleeping much better riding my bike more often socialising a lot more with people I am getting their this product I rate 10 out of 10 do not Leave your house with out it its the best choline 60 capsules per unit 2 capsules per serving Food Supplement its 550mg so it is stronger than the over choline capsules on amazon you will feel and be much more your self back to normality in Just a couple of days I feel 🚶‍♀️ 🚶‍♀️ Good with more vitality thanks to PuRER Choline Capsule June Hamm 😀 😊

The Choline Capsule - Choline Bitartrate

Customer video review of The Choline Capsule

I was first introduced to Choline by the team of PurerMama at The Baby Show. I was wowed and after doing a little research and talking I bought some. Even my doctor was impressed that I knew and was taking choline. This is my 3 or 4th time buying and will continue to do for each pregnancy I have.

The Choline Capsule

Customer photo review of The Choline Capsule

I love these ! They contain higher concentrations of choline than others on the market and there appears to be no caking or bulking agents - fantastic !

The Choline Capsule

Customer photo review of The Choline Capsule

Great product! I am taking it as part of TTC process but hope will benefit from it in other ways too.

The Choline Capsule

Customer photo review of The Choline Capsule

Great product! I am taking it as part of TTC process but hope will benefit from it in other ways too.

The Choline Capsule

Customer photo review of The Choline Capsule

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The Choline Capsule

Customer photo review of The Choline Capsule

Small and very nice shop for mums and mums-to-be run by amaising woman and highly proffecial Obstetrician. Have tried prenatal and postnatal collagen and Choline tabs from the brand so far. Very good products, convenient to drink, and no side effects, like heartburn that I had from one of the other brands. Highly recommend trying and best wishes for Murer Mama!

The Choline Capsule

Didn’t get my shipment first time and the support got me another one. Finally got my product and I like it a lot. Great support team

The Choline Capsule - Choline Bitartrate

I have read about choline in pregnancy but in a general I feel focused and not lethargic or mentally exhausted. I love this product

The Choline Capsule - Choline Bitartrate

Been taking this for 2 weeks, not pregnant but hoping to be soon. Easy to swallow, capsules not too big and no nasty taste either.

The Choline Capsule - Choline Bitartrate

Used this for my first pregnancy and really saw the benefits so happy to invest again🥰

The Choline Capsule

Clean product that I’m using in my ttc journey. Supper fast delivery and easy to swallow. Very impressive company.

The Choline Capsule

I read about the benefits and decided to order.

The Choline Capsule

Great team….recommend by a friend and then met and discussed everything with them at the baby and toddler show. It was a real relief to have people who know a lot given this is my first pregnancy

The Choline Capsule

Great quality! I recommend these to women TTC or pregnant. Many are unaware that Choline is important to support during this phase.

The Choline Capsule

Store owner replied: Thanks so much for the great review - we are glad you love our products and service

Quick delivery. Item as described

The Choline Capsule

Store owner replied: Glad you had a great shopping experience!

Described as critical in fetal development and to be used for breastfeeding and pregnancy. However, upon receiving the bottle, I read the fine print on the back which says to ask for advise from a healthcare professional before use if pregnant or breastfeeding.

The Choline Capsule

Store owner replied: Dear Alison - we are required to write that by law. Please consult your health provider if you have any conditions. Please be reassured this has been developed by a medical team.

Item arrived quickly

The Choline Capsule

Store owner replied: Glad to be of service !

Really amazing product! Used it for both my pregnancies and postpartum!

The Choline Capsule

Have just started taking the tablets and so far, it’s good but would need to take the course longer to experience any benefits. Fast shipping

The Choline Capsule

. Taking this on the advice of an obstetrician. Easy to order and quick delivery.

The Choline Capsule

I cannot thank PurerMama enough for introducing me to Choline. As someone who was previously unaware of the benefits of this amazing supplement, I was blown away by the knowledge and expertise of the team at PurerMama. After reading Real Food For Pregnancy, I now understand just how important Choline is for a healthy pregnancy, and I'm shocked that it's not more widely discussed by medical professionals in the UK. I started taking Choline in my second trimester, I only wish I had heard about it sooner and started taking it while trying to conceive. Nevertheless, better late than never! I feel confident that I am doing everything possible to support the healthy development of my baby, thanks to the invaluable advice and support from the team at PurerMama. I highly recommend this supplement to any expectant mother looking to give their baby the best possible start in life!

The Choline Capsule

Our Story

At Purer, we believe that true health starts with knowledge, care, and science. Founded by NHS healthcare consultants and a psychotherapist, our mission is to optimise and transform health with supplements and skincare formulated with the latest research and health guidelines — because they’re created by the people who understand what health really is !

Learn More

FAQ

Can I speak to a doctor or nutritionist?

Our doctors oversee all enquiries before our team responds. Doctors and nutritionists can also discuss individual requirements, Please email us on hello@purervita.com to make this request.

What research informs your formulations?

The research behind our product formulations can be found on our Science pages. Our doctors are also accredited in biochemistry which allows them to uniquely understand the cellular and longevity benefits of nutrients required for health optimisation.

Where are your products made?

All our items are made in the UK to high standards and rigorously checked. Our supplements are made in a manufacturing facility which is GMP UK quality approved.

What are your sustainability goals?

Where possible we use paper packaging to minimise plastics. We also do not add synthetic flavourings or colours to any of our products. We aim to use naturally sourced vitamins such as Vitamin D from lichen.

When will my item ship ?

We usually ship the next working day and expect you to receive your goods within 3 working days.  Please contact us on hello@purervita.com if it is not received in this timeframe.

I want to return my items. How can I do this?

We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. 

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase. 

To start a return, you can contact us at hello@bepurer.com Please note that returns will need to be sent to the following address: 39 High Street, Hampton Hill, TW12 1NB 

If your return is accepted, you will need to purchase a return label. Items sent back to us without first requesting a return will not be accepted. 

You can always contact us for any return question at hello@purermama.co.uk

Got more Questions?

If you want to speak with someone personally then give us a call on +44 (0) 2031964890