The Choline Capsule

Choline Bitartrate, HPMC (Plant Cellulose) Capsule Shell

Natural ingredients without the use of bulking agents, caking agents, artificial sweeteners or scents.

Take 1-2 capsules with each meal to a maximum of 3 capsules a day

Product FAQs – The Choline Capsule

1. What is choline, and why is it important?

Choline is an essential nutrient for the brain, nervous system, and cell health. Although the body makes a small amount, it is not nearly enough. Research shows 55–75% of diets are deficient. Supplementation bridges this hidden gap, supporting brain, liver, and metabolic health.

2. Why is choline especially important in pregnancy and breastfeeding?

Choline is as vital as folate for healthy pregnancy but is far less well known. It helps build the fetal brain and spinal cord, supports placental growth, and reduces risk of neural tube defects. Maternal supplementation has been shown to give babies lifelong cognitive advantages in memory, attention, and learning.

3. Why don’t most doctors and midwives recommend choline?

Unlike folate and iron, choline has not yet been included in official UK pregnancy guidelines, despite mounting evidence. This means many doctors and midwives simply don’t mention it. As clinicians, we believe this is a missed opportunity—research published in journals such as BMJ has already called choline a “critical yet overlooked nutrient.” We created this supplement to ensure women and families can access what science clearly supports.

4. How does choline support general health?

Choline enhances memory, focus, and learning speed, while supporting liver detoxification, fat metabolism, and muscle movement. It may also reduce the risk of cognitive decline and dementia, and support conditions like autism, epilepsy, and Alzheimer’s disease.

5. Can choline benefit skin and hair health?

Yes. Choline aids in cell repair and metabolism, helping prevent brittle, dull hair and supporting healthy skin renewal. It also works alongside B12 and folate, creating a foundation for strong, vibrant hair and skin.

6. Who should take The Choline Capsule?

• Pregnant & breastfeeding women – for baby’s brain and placental health
• Vegans & vegetarians – since plant-based diets are typically low in choline
• Adults of all ages – to maintain memory, energy, and liver health
• Those with metabolic or liver concerns – to optimise detoxification and fat metabolism
  

7. How should I take it?

Take 1 capsule daily with food. If you are pregnant, breastfeeding, or under medical supervision, we recommend consulting your healthcare professional, as we would in clinical practice.

8. Is The Choline Capsule safe and high-quality?

Yes. Our formulation is doctor-created, science-backed, vegan, non-GMO, kosher, halal, allergen-free, and UK GMP certified—providing quality you can trust.

9. Are there side effects?

Choline is safe and well tolerated at recommended doses. Very high intakes (far above supplement levels) may cause mild digestive upset or fishy odour. Our capsule provides an effective yet safe dose.

10. Can it be combined with other supplements?

Yes. Choline works best with B vitamins, omega-3, and vitamin D—nutrients that together support brain, cardiovascular, and pregnancy health.

11. How soon will I feel results?

Many people notice clearer thinking and improved focus within weeks. In pregnancy, the effects are more subtle but profound: choline is laying the foundations of your baby’s brain, cognition, and resilience for decades to come.

✨ Doctor-Created | Science-Led | Value-Driven

We designed The Choline Capsule because too many women and families are left unaware of its importance. Our values are simple:

• Strengthen – the brain, placenta, and nervous system
• Nourish – skin, hair, and cellular health
• Protect – against deficiencies, pregnancy complications, and future cognitive decline

Free Shipping over £35

We usually ship the next working day and expect you to receive your goods within 2-3 working days.  Please contact us on hello@purervita.com if it is not received in this timeframe.